Samsung The Big Things Sale
Samsung were running a sale of only their biggest items, we're talking the absolutely massive things like TVs, fridges and washing machines. This meant one thing, before Australians could bring these new items into their homes, they'd have to sell their things to clear some space around the house. So their listings, became our ads.
We hung flyers on busy streets
And blew them up in OOH
The voicemail
And as a little easter-egg, we created a real number, which keen viewers could call, that lead to a voicemail offering a further discount during the sale.
The radio
While Spotify and Radio ads showed Australians frantically clearing space for their new purchases.