KFC Left-Handed Drumstick
These days every brand is trying to make something worthy.
But KFC only want to make one thing, and that’s their world-renowned fried chicken.
So we decided to mock branded worthiness by making something that both is, and isn’t, new.
Awards we’ve picked up:
2023: D&AD, KFC Australia “Left-Handed Drumstick” Wood, Commerce Acquisition & Retention
2023: Caples KFC Australia “Left-Handed Drumstick”, Silver, New Product Launch
2023: Caples KFC Australia “Left-Handed Drumstick”, Silver, Radical New Strategy
2023: One Show, KFC Australia “Left-Handed Drumstick”, Shortlist, Integrated Integrated Campaign
2023: Clio, KFC Australia “Left-Handed Drumstick”, Shortlist, Audio Radio
![KFCAOS5530_LHM_2160x3840px_Portrait_Nuggets_sRGB_72dpi.jpg](https://images.squarespace-cdn.com/content/v1/5f714a282982486253227d05/70c6e681-0873-43bd-9c3a-5ee8f4a2e93b/KFCAOS5530_LHM_2160x3840px_Portrait_Nuggets_sRGB_72dpi.jpg)
![KFCAOS5530_LHM_2160x3840px_Portrait_Large_Chips_sRGB_72dpi.jpg](https://images.squarespace-cdn.com/content/v1/5f714a282982486253227d05/d14f783c-0815-4df0-995a-da703035734b/KFCAOS5530_LHM_2160x3840px_Portrait_Large_Chips_sRGB_72dpi.jpg)
![KFCAOS5530_LHM_2160x3840px_Portrait_Popcorn Chicken_sRGB_72dpi.jpg](https://images.squarespace-cdn.com/content/v1/5f714a282982486253227d05/73196663-859a-4988-a3f2-80f373d48245/KFCAOS5530_LHM_2160x3840px_Portrait_Popcorn+Chicken_sRGB_72dpi.jpg)
![KFCAOS5530_LHM_2160x3840px_Portrait_Twister_sRGB_72dpi.jpg](https://images.squarespace-cdn.com/content/v1/5f714a282982486253227d05/b3f52ab8-4672-4f4c-b844-09e9ac8260a1/KFCAOS5530_LHM_2160x3840px_Portrait_Twister_sRGB_72dpi.jpg)
![KFCAOS5530_LHM_2160x3840px_Portrait_PopcornChickenGoBucket_sRGB_72dpi.jpg](https://images.squarespace-cdn.com/content/v1/5f714a282982486253227d05/f12b681f-2248-4642-8945-8e7486956587/KFCAOS5530_LHM_2160x3840px_Portrait_PopcornChickenGoBucket_sRGB_72dpi.jpg)
![KFCAOS5530_LHM_2160x3840px_Portrait_Slider_sRGB_72dpi.jpg](https://images.squarespace-cdn.com/content/v1/5f714a282982486253227d05/e38a736b-d7ac-4536-b23a-cc1bd0070d56/KFCAOS5530_LHM_2160x3840px_Portrait_Slider_sRGB_72dpi.jpg)
![KFCAOS5530_LHM_2160x3840px_Portrait_Zinger Burger_sRGB_72dpi.jpg](https://images.squarespace-cdn.com/content/v1/5f714a282982486253227d05/38692825-f4a9-4558-a1e6-4825c18903b4/KFCAOS5530_LHM_2160x3840px_Portrait_Zinger+Burger_sRGB_72dpi.jpg)
![KFCAOS5530_LHM_2160x3840px_Portrait_Wicked_Wing_Go_Bucket_sRGB_72dpi.jpg](https://images.squarespace-cdn.com/content/v1/5f714a282982486253227d05/1cbae6f3-0ea1-4269-bbaf-b33618967e4e/KFCAOS5530_LHM_2160x3840px_Portrait_Wicked_Wing_Go_Bucket_sRGB_72dpi.jpg)