KFC Left-Handed Drumstick

These days every brand is trying to make something worthy.
But KFC only want to make one thing, and that’s their world-renowned fried chicken.
So we decided to mock branded worthiness by making something that both is, and isn’t, new.

Awards we’ve picked up:
2023: D&AD, KFC Australia “Left-Handed Drumstick” Wood, Commerce Acquisition & Retention 
2023: Caples KFC Australia “Left-Handed Drumstick”, Silver, New Product Launch 
2023: Caples KFC Australia “Left-Handed Drumstick”, Silver, Radical New Strategy
2023: One Show, KFC Australia “Left-Handed Drumstick”, Shortlist, Integrated Integrated Campaign 
2023: Clio, KFC Australia “Left-Handed Drumstick”, Shortlist, Audio Radio