Samsung Clash of Commuters

To show off the gaming capabilities of their newest phone, Samsung had created “Clash of Commuters” a commuter-themed mobile game. Our task was to get phones in hands, and get people on their daily rush to take a moment to try the game.

So outside the busiest train stations in Sydney and Melbourne, we set up a live activation, designed to look from the outside like a decrepit train - pulled straight from the game’s apocalyptic world - while the inside was an awesome space to sit down and join the battle.

2025: AWARD Awards, Silver, Best Use of Events and Stunts, Samsung Australia “Clash of Commuters”
2025: AWARD Awards, Silver, Integrated Digital Campaigns, Samsung Australia “Clash of Commuters”
2025: AWARD Awards, Bronze, Events & Experiences, Samsung Australia “Clash of Commuters”
2025: Cannes Lions, Shortlist, Gaming for Entertainment, Samsung Australia “Clash of Commuters”
2024: AGDA, Finalist, Installation Design, Spatial, Samsung Australia “Clash of Commuters”
2024: AGDA, Finalist, Brand Campaign, Samsung Australia “Clash of Commuters”